Learn GEO
How to get AI to
recommend your store.
Customers now ask AI instead of Google.
Here is how to put your brand inside those answers — backed by real data.
EP 01
What is GEO, exactly? It means your customers have started asking AI instead of Google.
GEO (Generative Engine Optimization) is the work of getting your brand cited inside the answers that AI tools like ChatGPT and Google AI Overviews generate. Here's how it differs from SEO, and why it's an opening for sellers right now — in five minutes.
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EP 02
There's a formula for content AI quotes — 5 GEO moves you can apply today
Answer-first lead, self-contained paragraphs, question-style subheads, FAQs, and a readable surface. Five GEO optimization methods you can apply to your product pages and blog today — no code required.
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EP 03🔒 Members
Will your brand show up in AI answers? A 5-minute self-check
A 3-step way to check whether your brand gets mentioned in ChatGPT, Perplexity, and Google AI Overviews. Measure your coverage with a question list, and learn the difference between a mention and a citation.
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EP 04🔒 Members
SEO searches down 42%, GEO up 66% — is it time to switch?
The generational handover in search, seen through Google Keyword Planner data. With SEO-related searches falling and GEO-related searches surging, here's when and how sellers should move — backed by data.
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EP 05🔒 Members
Your customers are asking ChatGPT instead of Google now — what changed?
Customers who used to type keywords into a search box have started asking AI in full sentences. Here's the difference between keyword search and asking AI, and what it changes for sellers.
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EP 06🔒 Members
What are Google AI Overviews, and why did my blog traffic drop?
How the AI Overview at the top of Google search works, why it's cutting your blog clicks, and how to flip the situation by becoming one of its cited sources.
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EP 07🔒 Members
ChatGPT vs Perplexity vs Google AI Overviews — where do your customers ask?
A comparison of the three AI search surfaces e-commerce customers meet. How each one builds its answer, and where sellers should respond first.
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EP 08🔒 Members
What kind of content does AI quote? Start with how the answer gets built
From receiving a question to assembling an answer — the three stages of retrieve, extract, synthesize. Here's the principle behind what it takes for your content to survive each stage.
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EP 09🔒 Members
Where do you find the 30 questions your customers ask AI?
A question list is where GEO begins. Here's how to mine real questions from three warehouses — reviews, inquiries, and autocomplete — and a five-axis frame to fill them in without gaps.
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EP 10🔒 Members
Writing to get cited in Google AI Overviews — the conditions for becoming a source
What sets apart the content that lands in an AI Overview's source links? Four conditions that make your content easy for a summarizer to lift, plus a checking routine.
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EP 11🔒 Members
Product page vs blog — which one does AI actually read?
Why marketplace listings are invisible to AI, and why your own store and blog are GEO's home turf. A rundown of AI-readability by surface.
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EP 12🔒 Members
FAQ schema, no coding required — a copy-and-paste guide
How to mark up your page's FAQ in a format search engines and AI understand (structured data). A copy-paste template and a way to verify it, no code knowledge needed.
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EP 13🔒 Members
The questions you're losing to competitors — there's a way to find them
A question where AI only mentions your competitor = share you're losing. Here's how to map a four-quadrant grid from your question list to spot lost questions and open-territory gaps.
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EP 14🔒 Members
Is my content for SEO or for GEO? A 3-minute test
Five tests to tell whether existing content was written to rank or structured to get cited by AI, plus a rewrite order that captures both surfaces with one piece.
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EP 15🔒 Members
A GEO case study — what we're doing with this very series
Instead of someone else's success story, we're opening up how Bulti applies the GEO formula to its own service. From keyword selection to FAQ schema to a soft paywall — the execution log and the reasoning behind it.
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EP 16🔒 Members
How much does a GEO agency cost? An outsource-vs-DIY calculator
Before you search 'GEO agency' — the structure of content outsourcing rates, the real cost of doing it yourself, and the middle path in between.
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EP 17🔒 Members
E-commerce marketing in 2026 — where should a seller with no budget focus?
The year ad costs rise and search shifts to AI. With 'e-commerce marketing' searches up 45%, here's where a budget-strapped seller should push, channel by channel.
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EP 18🔒 Members
Udemy vs Skillshare — what search data reveals about who's really competing
Only about 10 people a month search for both companies together. Seen through companion search terms and volume, the real positions of two brands — a hands-on lesson in reading search data for sellers.
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EP 19
What is a GEO audit? What GEO tools measure, and how to check for free
A GEO audit measures how ready your brand is to show up in AI search (ChatGPT, Google AI Overviews). Here's what GEO tools and checkers actually measure, what makes a good audit, and how to get one free.
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EP 20
An intro to LLM optimization — what comes after SEO
LLM optimization (LLMO) is the work of making your content easy for language models like ChatGPT to find, cut, and cite. Its relationship to GEO, the principle behind it, and how to start today — explained for beginners.
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EP 21🔒 Members
We asked AI about 20 small US brands. 18 of them never came up.
We ran 20 indie US DTC brands through the same 30 questions their customers ask AI. 90% were cited in zero of them. Here's the data, what the two exceptions did differently, and why an empty shelf is the opportunity.
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EP 22🔒 Members
Revenue started coming in from ChatGPT. Here's how to check yours in GA4.
AI referral traffic is already landing in your analytics. How to find chatgpt.com, perplexity, and gemini in GA4, what the numbers looked like for one brand, and why this traffic converts better than search.
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EP 23🔒 Members
We ran the same test on 284 Korean brands. The gap is global.
284 Korean DTC brands, same method: 65.5% cited in zero of 50 customer questions. Category-by-category breakdown, why beauty scored worst despite producing the most content, and what this means for English-language brands.
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EP 24🔒 Members
You wrote the article and AI still isn't citing it. Here's how to check, and 5 reasons why.
Three ways to confirm whether AI is actually quoting your content, and the five causes that come up most often in diagnostics — starting with the one that makes everything else irrelevant.
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EP 25
GEO for beauty brands — the questions customers actually ask AI
Beauty had the worst AI citation rate of any category we tested (86% at zero) despite publishing the most content. Here's why, the questions customers really ask, and how to make atmospheric copy citable without deleting it.
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EP 26🔒 Members
5 things not to do when you start GEO
Patterns that backfire when chasing AI citations: keyword stuffing, mass-generating with AI, knocking competitors, unverified numbers, and opening every crawler without thinking. Why each hurts, and what to do instead.
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