How much does a GEO agency cost? An outsource-vs-DIY calculator

⏰ The 30-second version

• "GEO agency" is a search term that actually exists in autocomplete — the move to look for someone to hire has already begun.
• The outsourcing math: usually per-article rate × number of articles + a strategy fee. Per-article rates in the content-marketing market range widely, from tens to hundreds of dollars.
• The DIY math: instead of money, time — question research + writing + verification. Learn the formula and it drops to 1–2 hours per piece.
• The deciding factor is one thing — who holds the question list and the priorities. Outsourcing without them is expensive shooting with no target.

The structure of agency rates: know what you're buying first

Whether it flies a GEO banner or not, a content agency quote usually breaks into three chunks — ① strategy/keyword planning ② article production (per-article rate) ③ monthly operation. Rates vary widely with skill, expertise, and industry, so it's hard to state a single figure — but just knowing the structure gives you the eyes to read a quote.

What to check matters more than the price: does it present, as data, which questions the content answers? A quote that promises "8 posts a month" with no question list fills the article count but never the coverage.