BULTI · 60-DAY AI SEARCH OPERATING PROGRAM
Turn buyer questions into
pages your team can operate
Start from your own brand, questions, and site. Publish the work, record the evidence,
and finish with Day 30 and Day 60 reruns. The first 3 days are free.
01 Block 1 · Audit readiness and technical access · Day 1–3 free
1How Well Does AI Actually Understand Our Brand?Your ecommerce site's first checkup with the Bulti Diagnostic Report · 15 minFree2What customer question should your brand answer first?Start your content with one customer hesitation · 15 minFree3Can AI and Search Systems Actually Access Your Site?Checking and configuring robots.txt and llms.txt · 20 minFree4Turn a Customer Question into a Piece of ContentDesign the question, the page that answers it, and the article structure · 20 minUnlock5What Answer Is Your Customer Already Seeing?Find content gaps in search results and AI answers · 20 minUnlock6How Many More Customer Questions Are Out There?Build long-tail question clusters from real search queries · 25 minUnlock7Week 1 Measurement: Is Your Site Ready to Be Read?Technical baseline, question inventory, and your first ops report · 35 minUnlock
02 Block 2 · Stop incorrect product answers first
8Ready to publish 10 customer questions as FAQs?Your first content sprint: batch-producing FAQs · 40 minutesUnlock9A beautiful PDP can look like a blank page to AI searchTurn product facts trapped in images into readable text · 40 minUnlock10Turn Comparison Questions into Customer Decision CriteriaBuild Comparison/Selection Guide #2 · 45 minutesUnlock11Should We Create 3 Guides That Answer Your Customer's 'Usage Moments'?Turning product descriptions into real usage context · 45 minUnlock12Let's build 5 answers that remove pre-purchase anxietyResolve customer risk with up-to-date official information · 40 minUnlock13Let's fix 5 product claims AI might get wrongLine up AI observations, PDP, and official evidence in one table · 45 minUnlock14Week 2 Measurement: Checking Product Answer Accuracy and Publish-ReadinessFAQ/PDP/product fact quality report · 40 minUnlock
03 Block 3 · Turn one buyer question into an accurate answer
15Let's Find Customers' Comparison Criteria in ReviewsTurn customers' actual words into criteria for a buying guide · 35 minUnlock16Build a 'Type Comparison' Before You Build a Competitor ComparisonDesigning criteria and tables for comparison guides that last · 40 minutesUnlock17Designing Your Guide's Answer StructureBuild a comparison/selection guide outline that's easy for AI to extract · 45 minUnlock18Publish a Verifiable Comparison and Selection GuideBuild a content set that links claims to evidence · 60 minUnlock19Connecting Guides, PDPs, and FAQs Into One Answer NetworkDesigning internal links and customer journeys · 40 minutesUnlock20Making Sure Your Published Content Is Actually DiscoverableCheck indexing, crawlers, and page access · 45 minUnlock21Week 3 Measurement: Confirm Your First Content Is Published and DiscoverablePublishing, indexing, internal links, and change log report · 40 minUnlock
04 Block 4 · Connect the pages and record the first baseline
22Deciding How to Measure AI Exposure PerformanceDesigning measurement for mentions, citations, visits, and conversions · 35 minUnlock23Connecting Measurement Tools to Real OwnersAudit access and ownership for search, AI, and analytics tools · 35 minUnlock24Check Whether Purchase Funnel Events Are Actually Being RecordedVerify conversion events with a real test session · 40 minutesUnlock25Separating Identifiable AI and Search TrafficUnderstanding what AI traffic you can and can't identify · 35 minUnlock26Turning Measurement Gaps into Fixable RequestsWrite it so ops, solution, and dev teams can reproduce it · 35 minUnlock27Designing a Weekly GEO Dashboard for Your TeamConnect discovery, citations, visits, and conversions in one view · 40 minUnlock28Week 4 Measurement: Building Your First Baseline for Search, AI, and Site BehaviorGSC + GA4 + AI fixed-question baseline · 50 minUnlock29Reading Your First Baseline DataSeparate search, AI, and funnel baselines · 40 minUnlock30Connecting Your First 30 Days to Business Results and the Next ExperimentRevisit Day 1 and design a one-variable experiment for the next 30 days · 60 minUnlock
05 Block 5 · Turn questions into a publishing and measurement system
31Decide which questions your brand should be the source forSetting your 30-day content territory · 35 minUnlock32Sort Your 30 Questions by Search IntentMap informational, comparison, purchase, and usage intent · 30 minUnlock33Mapping URLs for 1 Pillar Page and 10 Connected Content PiecesTopic clusters and internal link design · 35 minutesUnlock34Build the Fact-and-Evidence Packet for All 11 PiecesClaim verification and a source ledger · 40 minutesUnlock35Week 5 Measurement: Did Your 30 Questions Become a Real Publishing Plan?Question demand, URL role, and brief-readiness report · 45 minUnlock36Write Ten Headlines and Ten First-Answer Blocks at OnceAnswer-First Batch Writing · 45 minUnlock37Complete Pillar Content Piece #1A central guide linking 10 questions · 60 minutesUnlock
06 Block 6 · Publish the cluster and record URL-level baselines
38Write 3 Understanding/Conditions Content PiecesFirst batch explaining customer problems · 70 minUnlock39Write 3 Comparison/Selection Content PiecesTurn purchase decision criteria into tables · 70 minUnlock40Write 4 Usage & Troubleshooting ArticlesTurn post-purchase questions into searchable answers · 80 minUnlock41Turning Info in Tables and Images into Searchable CopyBuilding a text source of truth for the multimodal era · 50 minUnlock42Week 6 Measurement: Checking Quality and Customer Behavior Across 11 Content PiecesContent QA, internal linking, and publishing performance report · 50 minUnlock43Writing Title Tags and Meta Descriptions for Your 11 PostsNailing the first promise in search results · 40 minutesUnlock44Publish Pillar 1 and 5 Connected Pieces FirstFirst live batch and customer-facing QA · 75 minUnlock45Publish 5 More Connected Content Pieces and Complete Your First ClusterWrap up 11 published URLs · 75 minutesUnlock
07 Block 7 · Measure brand, product, and external evidence
46Centralize Your Official Brand Info So AI Doesn't Get ConfusedBrand entities and your About page · 50 minUnlock47Turning Product Knowledge in Videos into Searchable TextConvert video and short-form content into public answer assets · 60 minUnlock48Turning CS and Reviews Into Original EvidenceAggregating Customer Question Data and Publishing Your Method · 60 minUnlock49Week 7 Measurement: Verify Your Brand Evidence and Product Data Are TrustworthyEntity, evidence, and product data quality report · 50 minutesUnlock50Aligning PDP, Schema, and Product Feed DataProduct Data Consistency Check · 60 minutesUnlock51Turn 3 Category Pages into Answer-First Landing PagesAdd decision-making info before and after your product grid · 70 minUnlock52Auditing Brand Descriptions on External Retailers, Reviews, and ArticlesOff-Page Evidence Map · 45 minUnlock
08 Block 8 · Rerun distribution impact and choose the next test
53Pull 20 Distribution Pieces from Article 11Social, newsletter, and partner distribution package · 60 minutesUnlock54Expand 5 Existing Posts with New Search Console QueriesUpdate content based on actual search impressions · 55 minUnlock55Fix 5 Pages With Impressions But Weak ClicksImprove search snippets and opening paragraphs · 55 minUnlock56Week 8 Measurement: Re-Checking AI Mentions, Recommendations, Citations, and TrafficAI cohort, Ahrefs/Semrush, GA4 re-measurement report · 55 minUnlock57Finding the Gap Between AI-Cited Sources and Your PageCitation gap analysis · 60 minutesUnlock58Second Content Sprint: Publish 5 New PostsTurn citation gaps into public answers · 90 minUnlock59Read Search, AI Mentions, and Site Behavior in One TableDay 60 Measurement Packet Prep · 60 minutesUnlock60Week 9 Measurement: Completing Your 60-Day KPI and Next-Phase Operating ReportAn integrated report on technical, content, search, AI, and business results · 60 minutesUnlock