Learn GEO · EP 15 · Members only
A GEO case study — what we're doing with this very series
Instead of someone else's success story, we're opening up how Bulti applies the GEO formula to its own service. From keyword selection to FAQ schema to a soft paywall — the execution log and the reasoning behind it.
⏰ The 30-second version
- Let's start honest — instead of inventing someone else's verified case study, we're opening up what we're doing right now.
- What we did: picked topics from real search volume · GEO structure across every post · FAQ schema · a soft paywall AI can still read.
- Every topic maps 1:1 to a search term that actually exists in autocomplete — not a single topic was picked on gut feel.
- This page is the lab. As results accumulate, we'll update this post.
Why our own case? Because we can't fake it
"GEO optimization case study" is a search term that actually exists in autocomplete. But the market is early, and there are almost no published e-commerce cases. Writing a case that doesn't exist as if it did violates our principle (we don't publish numbers we can't verify), so we picked the most honest case available — ourselves. Bulti sells a GEO audit tool, and it runs this series with the formula that tool teaches. If it doesn't work, there's no hiding it.
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Next up
How much does a GEO agency cost? An outsource-vs-DIY calculator