Learn GEO · EP 12 · Members only
FAQ schema, no coding required — a copy-and-paste guide
How to mark up your page's FAQ in a format search engines and AI understand (structured data). A copy-paste template and a way to verify it, no code knowledge needed.
⏰ The 30-second version
- FAQ schema is writing your page's questions and answers a second time, in a format machines understand.
- The payoff: search and AI recognize your FAQ as precise question-answer pairs. A plain-text FAQ already delivers GEO value, but schema makes that signal crisp.
- The method is copy-paste — swap the questions and answers in the template below into your page, done.
- One caution: don't put content in the schema that isn't on the visible page (it violates search-engine guidelines).
What schema does: a machine-readable copy of the same content
If a human-readable FAQ already exists on your page, schema is writing that same content once more in a structured format called JSON. It's essentially labeling for machines — "the question starts here, the answer starts here." "Schema markup" gets 210 searches a month — a card only the informed play, but the signal is clear relative to the effort of adding it.
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