Is my content for SEO or for GEO? A 3-minute test

⏰ The 30-second version

• SEO content and GEO content can look similar but are designed to different standards — keyword density vs. question coverage.
• Five tests: is the title a search term or a question · where's the conclusion · are paragraphs self-contained · what kind of subheads · is there an FAQ.
• Happily, they're not mutually exclusive — fix a piece into GEO structure and you keep the SEO performance while gaining the AI surface.
• You don't have to fix everything. Start with the posts that sit on buying-decision questions.

The 3-minute test: ask your content five things

Open one existing post and check.

:::viz checklist title="The telltale signs of SEO content" items="Title is a keyword pileup (Best 7 OO Recommendations), Conclusion is at the very end, Pronoun links like as mentioned above / this product, Subheads are just numbers (1. 2. 3.), No FAQ":::

Three or more, and it was designed to rank. That doesn't make it bad content — it was just that era's optimization. But it loses out at the AI extraction stage: with the conclusion at the back, no direct-answer sentence gets pulled, and pronoun links go meaningless the moment they're cut. The mechanics are covered in how AI decides what to quote.