Do I really need 30 questions? Can't I start with 5 core ones?

You can start with 5. But customer situations vary, so the long tail of questions runs deep. Around 30, you'll always uncover a question you didn't know about — and that's where the competition is empty.

Don't questions change with the season or trends?

They do. So a question list isn't a one-and-done — it's best to re-skim autocomplete each quarter and refresh it.

I gathered the questions but don't have time to write.

You don't have to write them all. Start with the axes closest to a buying decision (comparison, selection criteria), one post at a time. One question per post is the basic unit.

Learn GEO · EP 09 · Members only

Where do you find the 30 questions your customers ask AI?

A question list is where GEO begins. Here's how to mine real questions from three warehouses — reviews, inquiries, and autocomplete — and a five-axis frame to fill them in without gaps.

⏰ The 30-second version

GEO doesn't start with writing — it starts with building a question list. If you don't know what they're asking, you have nothing to answer.
There are three question warehouses — your reviews, customer inquiries, and search autocomplete. All free, all real data.
The frame that fills them in without gaps has five axes — selection criteria / comparisons / side effects & cautions / how to use / price.
The target is 30. Sounds like a lot, but it's just five axes × six each.

Warehouse 1 — Reviews: your customers are already writing the answers

A review is an answer to a question. Behind "less dry and chalky than I expected" sits the question "Is there a chicken breast that isn't dry?" Skim just 50 of your own reviews and ten questions surface immediately. Competitor reviews are even better — especially negative reviews, which show exactly what customers worried about before buying, which is exactly what they'll ask AI.

Keep reading

From here on,
it’s members only.

Every article + unlimited scans + up to 10 drafts a month.

Membership $14.99/month — unlock everything One-time pass $19.99

Refresh this page after paying and it opens up

So how many of these
is your website actually answering?

Find out in 1 minute across 30 customer questions — free, no signup.

Run my free scan

Bulti membership

Every article + unlimited scans + 10 drafts a month — $14.99/month

Become a member

Next up

Writing to get cited in Google AI Overviews — the conditions for becoming a source

Where do you find the 30 questions your customers ask AI?

⏰ The 30-second version

Warehouse 1 — Reviews: your customers are already writing the answers

From here on,it’s members only.

So how many of theseis your website actually answering?

From here on,
it’s members only.

So how many of these
is your website actually answering?