Learn GEO · EP 03 · Members only

Will your brand show up in AI answers? A 5-minute self-check

A 3-step way to check whether your brand gets mentioned in ChatGPT, Perplexity, and Google AI Overviews. Measure your coverage with a question list, and learn the difference between a mention and a citation.

⏰ The 30-second version

  • The backbone is one move — drop your brand name and ask the AI about the customer's problem. Then see whether your brand appears in the answer and its sources.
  • One or two questions won't tell you anything. You have to measure broadly, with 30 questions.
  • Out of 30 questions, the number where your brand appears — that number is your AI search coverage.
  • A mention isn't a citation. Your page has to be in the source links for you to earn a click.

Step 1 — Ask like a customer: leave your brand name out

Let's name the common mistake first: asking "How's brand ○○?", seeing it appear, and relaxing. That's a question from someone who already knows your brand. Most real customers don't know your brand — they describe their problem: "What should I put on combination skin?" or "Can a protein shake replace a meal?" And it's in the answer that they meet a brand for the first time.

Throw brand-free problem questions at all three — ChatGPT, Perplexity, and Google (AI Overviews). Does your brand come up?

✦PerplexitySimulated

What should I use on combination (oily-dehydrated) skin?

Source 1Source 2Source 3

Going by skin type and ingredients, and get recommended most often. Worth checking whether they're low-irritation tested.

All three sources — none of them are your content

Simulated — real answers vary by brand and moment

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So how many of these
is your website actually answering?

Find out in 1 minute across 30 customer questions — free, no signup.

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