5 things not to do when you start GEO

⏰ The short version

• Keyword stuffing — an SEO-era habit. AI doesn't count repetitions, and the writing gets worse.
• Mass-generating 30 posts with AI — they all look alike, so none of them wins the citation, and you take on policy risk.
• Knocking competitors — if AI quotes it, that's your brand saying it. Asymmetric downside.
• Unverified numbers — they're easy to cite, which is exactly what makes them dangerous.
• Opening every crawler — search crawlers and training crawlers are different decisions.

1. Keyword stuffing

It used to work. Put "moisturizer for oily skin" in ten times and you climbed.

AI doesn't count repetitions. It looks for a sentence that answers the question. Ten mentions with no answer gets you nothing; one mention with a clear answer gets cited.

And stuffing makes the prose worse. Harder for humans to read — and hard-to-read writing is also less likely to be quoted. You lose twice.

Instead: organize around questions, not keywords. If you can't say in one sentence which question a page answers, the structure needs work.