Learn GEO · EP 23 · Members only
We ran the same test on 284 Korean brands. The gap is global.
284 Korean DTC brands, same method: 65.5% cited in zero of 50 customer questions. Category-by-category breakdown, why beauty scored worst despite producing the most content, and what this means for English-language brands.
⏰ The short version
- Same method, bigger sample: 284 Korean DTC brands, 50 questions each.
- 65.5% (186 brands) scored zero. Average: 0.65 out of 50.
- Beauty was worst at 86% zero — despite being the category that publishes the most content.
- Food scored best at 51% zero, and the reason is instructive.
- Two markets, two languages, one pattern: brand pages describe the brand; AI is looking for answers.
Why look at a second market
We started with 20 US indie brands and found 90% at zero. Small sample, so the obvious move was to test something bigger. Korea gave us 284 brands with completed diagnostics.
Different language, different platforms — Korea has Naver AI Briefing alongside ChatGPT — and a much larger sample. If the gap were a quirk of one market, this is where it would show.
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